MARKETING MANAGEMENT B.COM SEMSTER – 4 PAPER – 3

✅ Course Title: Marketing Management

📘 Subject: Business Administration
📚 Class/Year: B.Com Second Year – Fourth Semester
🆔 Course Code: BDM6003T
🔖 NEP Level: NHEQF Level 5
🎓 Credit: 6
📂 Type of Course: Discipline Centric Compulsory Course (DCC)

📌 Course Description:

This course is designed to help B.Com students understand the fundamental principles and applications of marketing in business and industry. The course provides in-depth insights into marketing concepts, consumer behavior, marketing strategies, and the latest trends in digital and rural marketing.

Through a mix of theoretical knowledge and practical analysis, students will develop an understanding of how marketing plays a crucial role in business growth and customer satisfaction.

🎯 Course Objectives:

• To help students understand the concept of marketing and its applications.

• To enable students to analyze the marketing environment and current business trends.

• To equip students with the ability to develop marketing strategies.