BUSSINESS ECONOMIC B.COM SEMSTER -1

📘 Course Title: Business Economics

Course Code: BBE5000T
Credits: 6
Qualification Level: NHEQF Level – 5
Course Type: Discipline Centric Compulsory Course (DCC) in Banking & Business Economics
Delivery Format: 75 Lectures + 15 Hours (for diagnostic, formative assessment, and activity-based learning)
Eligibility: 10+2 (No co-requisites)

🎯 Course Description

The Business Economics course is designed to provide B.Com and B.Com (Hons.) students with a solid grounding in the fundamental economic concepts and analytical tools required for effective decision-making in the business world. By integrating micro and macroeconomic perspectives, the course aims to develop learners’ abilities to interpret economic data, understand market mechanisms, and evaluate the economic environment within which businesses operate.

Through a combination of lectures, problem-solving sessions, and assessments, students will build strong analytical capabilities and apply economic theories to real-world business problems.

🧠 Syllabus Overview

UNIT I:

• Introduction to Business Economics: Definitions, features, scope

• Micro vs. Macro analysis

• Opportunity cost, basic economic problems

• Role and responsibilities of a business economist

UNIT II:

• Law of demand, elasticity, indifference curve, revealed preference

• Consumer equilibrium, income/substitution effects

• Price and income consumption curves

UNIT III:

• Law of supply, production function

• Short-run and long-run production

• Isoquant and iso-cost analysis

UNIT IV:

• Cost analysis: Short-run vs long-run cost behavior

• Revenue analysis, cost types, and diagrams

• Cobb-Douglas production function

UNIT V:

• Market forms: Perfect competition, monopoly, monopolistic competition

• Equilibrium of the firm and price determination

• Pricing policies in various market structures

📚 Suggested Readings

1. Managerial Economics – D.N. Dwivedi

2. Macroeconomics – Dornbusch, Fischer, and Startz

3. Managerial Economics: Principles and Worldwide Applications – Dominick Salvatore

4. Microeconomics: Theory and Applications – R.S. Pindyck